SCOOP (timestamped 14:25): Toolbar ban cost a site 60% of attributed sales — here's the recovery
When a network banned browser-extension coupon injection, one operator's toolbar-attributed sales collapsed 60% in a week. Recovery, per the team: they redirected the extension audience to a pre-checkout deal page and rebuilt last-click attribution editorially. Within seven weeks, total attributed revenue recovered to 85% of the pre-ban baseline — and was now policy-safe.
Why it matters: the channels networks are killing can often be rebuilt as compliant content.
We hear three competitors who kept injecting got terminated entirely. Developing...
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SCOOP (timestamped 14:25): Toolbar ban cost a site 60% of attributed sales — here's the recovery
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