Killing the intro animation, measured drop-off

Killing the intro animation, measured drop-off

Heard this from a 150K woodworking channel. Their 6-second branded intro animation ran on every video. A source convinced them to A/B test removing it entirely on 10 uploads.

The data, the no-intro versions held about 12 percentage points more retention at the 15-second mark. That early retention compounds, browse impressions on the no-intro batch came in roughly 30% higher.

Word is every second before value is a second where viewers vote with the back button, and the system counts those votes.

For a channel like yours, that intro you paid a designer for is probably costing you reach. Kill it. confidence: high.