Tuesday 7am sends beat Friday 2pm by 2.7x reply rate
Agency send-time test, n=4,200 emails, identical content, randomized send window across 5 weeks.
Reply rate by send slot (recipient local time):
— Tue/Wed 6-8am: 9.8%
— Mon/Thu 9-11am: 6.4%
— Any day 1-3pm: 4.1%
— Friday afternoon: 3.6%
Early-morning sends landed at the top of the inbox before the day's flood. The Friday-afternoon slot was the worst across every cohort. Link placement tracked reply rate at roughly 30% of replies in all slots.
Effect is real but modest next to subject line and personalization, which each moved reply rate 3-4x.
Schedule outreach for 6-8am recipient time — same content, nearly triple the replies.
Link Velocity Index
@LinkBuildIndex
Tuesday 7am sends beat Friday 2pm by 2.7x reply rate
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