Follow-ups produced 47% of all links placed
Agency dataset, n=3,100 outreach threads, full sequence logged. Most teams stop after one email; we measured what the follow-ups actually earned.
Links placed by touch number:
— Email 1 (initial): 53% of placements
— Email 2 (3-day follow-up): 31%
— Email 3 (7-day follow-up): 13%
— Email 4+: 3%
Nearly half of all links came after the first email. Reply rate per additional touch decayed but never hit zero before email 4. Teams sending a single email left an estimated 47% of their potential placements on the table.
Follow-up fatigue is real past touch 3 — incremental yield fell below 4%.
Send exactly three touches: two follow-ups capture 44% of links, the fourth isn't worth the spam risk.
Link Velocity Index
@LinkBuildIndex
Follow-ups produced 47% of all links placed
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