<b>HEARD: Marketo's Velocity scripting is the skill nobody wants to hire for anymore.</b>

<b>HEARD: Marketo's Velocity scripting is the skill nobody wants to hire for anymore.</b>
Marketo's email personalization runs on Velocity, a Java templating language from 2001. For a decade it was the moat that let enterprise teams build logic Pardot couldn't touch.

Now the talent pool is drying up. Velocity devs are aging out, and Adobe's own docs treat it as legacy-adjacent — present, never promoted.

What we're hearing: agencies are quietly charging a premium for Velocity work precisely because supply is collapsing. If your nurture relies on it, document everything now.

Watch this.