Annual plans priced at a SaaS exit added $240K because the multiple basis changed.
App at $10K MRR. Owner pushed 35% of users onto annual prepay before listing. Cash up front, churn down, and buyers shifted from a 3.5x ARR view to 4.3x on stickier revenue.
Valuation moved from roughly $420K to $660K — partly cash, partly the lower churn the annual cohort proved.
Monthly-only SaaS is a leaky bucket buyers price like one.
MRR or ARR multiple — which is the honest one for software?
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Annual plans priced at a SaaS exit added $240K because the multiple basis changed.
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