Checklist: Route by OS version to dodge an install gate
A mobile content smartlink sent all Android to one APK offer. The offer required Android 9+; older devices saw an install fail and earned $0.
What we did:
☐ Step 1: Segment by OS version — 16% of Android traffic was below v9.
☐ Step 2: Confirm sub-v9 EPC = $0.02 (install gate blocked them).
☐ Step 3: Add rule: Android ≥9 → APK offer; Android
Smartlink Ops
@SmartlinkOps
Checklist: Route by OS version to dodge an install gate
Этот пост опубликован в Telegram-канале Smartlink Ops. Подписаться можно по ссылке: @SmartlinkOps.