Case: narrowing the niche dropped reach 22% but tripled DM inquiries

Case: narrowing the niche dropped reach 22% but tripled DM inquiries
A broad 'business' account (62k) refocused to B2B SaaS only. 60 days pre/post, n=50 posts each.
— Pre-pivot: median reach 8,400 (13.5%), 2 inquiries/week
— Post-pivot: median reach 6,550 (-22%), 6 inquiries/week (+200%)
— Follower growth slowed from 1.9%/mo to 0.8%/mo
Reach fell because broad content cast wider; relevance rose because it didn't.
So what: for monetization, qualified reach beats raw reach — a smaller, sharper audience converted 3x harder. (n=100 posts, 120-day window)