He stopped making 30 pins and started testing 5

He stopped making 30 pins and started testing 5

A course creator was burning out cranking 30 pin designs a week, most pulling under 200 impressions each. Volume without learning. He couldn't tell what worked, so he made more of everything.

We slowed down. Each week he made five deliberately different pins for his top product — different hooks, colors, and angles — then watched which one earned the most saves in seven days.

The winner each week told him what his audience responded to, and he leaned into that style next round. Within two months his average pin hit about 900 impressions, and his total reach grew even though he made far fewer pins.

Takeaway: More pins isn't a strategy — it's noise. Make a small, varied batch, read the winner, and let last week's data shape next week's designs.