The Split-The-Room Poll SOP

The Split-The-Room Poll SOP
A media-buying channel ran one poll format weekly: a question designed to split the audience near 50/50.
— Trigger: a tied vote makes both sides comment to break the tie.
— Step 1: pick a niche debate with no obvious answer.
— Step 2: write two options that each feel correct.
— Step 3: post the poll, then a follow-up image asking 'defend your vote.'
Results over 11 polls: votes averaged 9,400 and comment volume 5x baseline. The closest splits (within 6 points) drove the most shares — median 6,100.
Lopsided polls flopped; the engine ran on genuine division.
QA pass: kill any option that wins by more than 65% in your gut-check.
Run it weekly.