The Low-Fi Format Test (Case Study)

The Low-Fi Format Test (Case Study)
A design agency assumed polish drove shares. They ran an A/B: same joke, polished vs Notes-app screenshot, 10 pairs.
Step 1: write the joke once.
Step 2: version A = branded, designed image.
Step 3: version B = plain Notes-app or whiteboard screenshot.
Step 4: post B on the main account, A on a sister account, compare.
Output: the low-fi version won 8 of 10, averaging 2.3x the shares. Polish read as 'ad'; rough read as 'a person.' The share trigger was relatability, not quality.
They switched their default to low-fi and cut design time 80%.
QA pass: no logos, no brand fonts on the B version.
Run it weekly.