The fastest way to kill your asking price is to answer "why are you selling?" honestly.
Kidding — sort of. Buyers ask this to find the landmine. "Lost interest" reads as decline. "Need cash" reads as desperation, and desperation is a discount.
The defensible answer is a portfolio one: reallocating into a new project, not fleeing a dying one.
— "Pursuing a bigger opportunity" > "I'm tired of this"
— Buyers price your motivation, not just your metrics
— Reluctance to sell is the most underrated leverage there is
If you can't articulate a portfolio reason, you're not ready to list. Agree, or am I teaching you to lie?
Sell It Already
@SellItAlready
The fastest way to kill your asking price is to answer "why are you selling?" honestly.
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