<b>Effective CPM ranges 9x across verticals</b>
eCPM = revenue per 1,000 impressions, back-calculated from EPC × CTR, 28-day window.
— iGaming: $18.40 ▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇▇
— Finance: $11.20 ▇▇▇▇▇▇▇▇▇▇▇
— Dating: $6.80 ▇▇▇▇▇▇▇
— Nutra: $4.10 ▇▇▇▇
— Sweeps: $2.00 ▇▇
iGaming's lead is driven by high payout-per-action, not click volume; nutra makes it up on conversion rate and rebill depth (n=19 traffic sources).
Read: a low-eCPM vertical can still win on volume and back-end rebills.
n=19 sources
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<b>Effective CPM ranges 9x across verticals</b>
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