<b>Median EPC sits at $0.41</b>
EPC = earnings per click, gross revenue divided by raw clicks. Pulled across 40 networks, mixed verticals, 90-day window.
— P25: $0.18 ▁▁▁
— Median: $0.41 ▁▁▁▁▁▁
— P75: $0.94 ▁▁▁▁▁▁▁▁▁▁▁▁
— P90: $2.10 ▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁
The spread is the story: top-decile EPC runs ~5x the median (n=40). A single blended EPC number across offers is close to meaningless.
Read: judge EPC per-offer per-geo, never as a network average.
n=40 networks
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<b>Median EPC sits at $0.41</b>
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