<b>What a 'good' click rate actually looks like here</b>

<b>What a 'good' click rate actually looks like here</b>

New to LinkedIn Ads? Coming from Facebook or Google, your numbers will look scary, and that's normal.

On LinkedIn, a <b>click-through rate</b> (share of people who click after seeing your ad) of around <b>0.4-0.6%</b> is healthy for Sponsored Content. Anything near 1% is excellent. On Facebook those same numbers would feel broken.

Why lower? People are at work, in a professional mindset, scrolling less impulsively. Fewer accidental clicks, but the ones you get are worth far more.

Think of it like a quiet bookstore vs a noisy fair: fewer hands raised, but serious buyers.

Next step: stop comparing LinkedIn to your other channels. Judge a Sponsored Content ad as 'working' once it clears ~0.45% click-through.