<b>Set up tracking BEFORE you launch, not after</b>

<b>Set up tracking BEFORE you launch, not after</b>

New to LinkedIn Ads? Conversion tracking is how LinkedIn knows when an ad led to something real, a signup, a demo booked, a purchase.

The rookie mistake: launch first, 'add tracking later.' But LinkedIn can't count conversions that happened before the tracking existed. Those early results are gone forever, you just paid for invisible data.

Two ways to track: the <b>Insight Tag</b> (a snippet of code on your site that watches for the thank-you page) or <b>event-specific tracking</b> for button clicks.

Think of it like a security camera: it only records after you plug it in.

Next step: install the Insight Tag and confirm it shows 'Active' in Campaign Manager <b>before</b> spending one dollar.