We swapped which link came FIRST on the page and the anchor finally counted. The first-link rule is alive.
Google has historically only counted the first link to a given URL on a page — and its anchor text. A blog kept linking pillars first via a generic logo/nav link, THEN with a juicy in-body keyword anchor lower down. The good anchor was being ignored.
We restructured 120 articles so the first link to each target used the descriptive anchor, not a navigational one.
Result over 7 weeks: target pages gained an average of 2.6 positions for the keyword in that newly-prioritized anchor. Pages where we didn't change order: flat.
If two links point to the same URL, only the first anchor likely speaks. You're whispering your best keyword to a wall.
Do you even know which link to your money page fires first?
Link Equity Heat
@LinkEquityHeat
We swapped which link came FIRST on the page and the anchor finally counted. The first-link rule is alive.
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