Pros and Cons schema on an editorial review site won 1,800 enhanced snippets in 30 days

Pros and Cons schema on an editorial review site won 1,800 enhanced snippets in 30 days
When Google rolled out the positiveNotes/negativeNotes properties for editorial product reviews, a gear-review publisher was early — they templated pros/cons into Product + Review markup across 2,400 buyer guides. Most competitors ignored the spec.
— 1,800 pages earned the pros-and-cons SERP treatment in 30 days
— Those URLs saw a 21% CTR bump versus their plain-snippet siblings
What it means for you: positiveNotes and negativeNotes are an underused editorial-review feature that visibly expands your snippet. First movers grab the layout. Watch this: any new Google schema property has a short window before everyone templates it — be early.