<b>The cheaper Premium tier is quietly diluting your view mix</b>

<b>The cheaper Premium tier is quietly diluting your view mix</b>
Word is the ad-light Premium tier is converting more casual viewers than expected, and a source says creators heavy in those markets are seeing playback-based revenue rise while ad RPM looks like it's 'falling.' The money isn't gone — it moved buckets.
For a channel like yours: if your RPM dropped but total revenue held, check your Premium revenue line before you panic about ad rates. Mislabeling a revenue-mix shift as an ad-rate collapse leads people to chase the wrong fix.
Confidence: medium. Revenue-mix pattern, not a stated policy.