<b>The RPM floor isn't broken — it's being rebuilt</b>

<b>The RPM floor isn't broken — it's being rebuilt</b>
Heard this Tuesday: a source on the sales side says the soft ad rates creators saw in Q1 weren't a glitch, they were a deliberate clear-out of low-bid inventory before reserved deals reload. Word is mid-roll RPMs snap back hardest on long-form 10+ min content first.
What this means for a channel like yours: don't gut your upload schedule chasing a temporary dip. If you cut mid-rolls in a panic during the trough, you'll have zero data when rates recover and the algorithm re-ranks your inventory value.
Confidence: medium. Sales-side chatter, no dashboard proof yet.