<b>Mid-video sponsor reads are quietly outperforming pre-rolls in retention</b>

<b>Mid-video sponsor reads are quietly outperforming pre-rolls in retention</b>
Heard this week: a source on the brand-deal side says advertisers are starting to pay a premium for integrations placed after the 40% mark of a video, because retention data shows viewers who reach that point convert far better than front-loaded reads.
What it means for you: when you pitch sponsors, sell your retention curve, not just your view count. If you can show strong watchtime past the halfway mark, you can charge more for a deeper, better-converting placement.
Confidence: medium. Brand-side chatter, retention logic is sound.