<b>Rebill survival halves by month 3</b>
Rebill survival = share of subscribers still billing at month N. Trial-to-subscription offers, n=14 campaigns.
— M1: 100% ▇▇▇▇▇▇▇▇▇▇
— M2: 71% ▇▇▇▇▇▇▇
— M3: 48% ▇▇▇▇▇
— M4: 34% ▇▇▇
— M6: 19% ▇▇
Networks that pay full rebill commission shift chargeback risk onto you; networks paying CPA-only on the front end do not. The curve decides which model wins.
Read: only chase rebill commission when the M3 survival clears ~45%.
n=14 campaigns
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<b>Rebill survival halves by month 3</b>
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