Today: comparing two push types with the same $30

Today: comparing two push types with the same $30

Classic push goes to people who tapped "Allow" earlier. In-page push appears inside a webpage with no permission needed. Beginners often wonder which to start with, so one ran a fair test.

Her setup:
— Same offer, same country.
— $30 into classic push, $30 into in-page push.
— Three days, no changes.

Classic push gave fewer but "warmer" clicks — those people chose to subscribe, so they paid attention. In-page push gave far more clicks but colder ones, since the box just appeared.

Her numbers: classic push converted at 1.8%, in-page at 0.6% — but in-page clicks were so cheap it still came out slightly ahead in volume.

The lesson: neither is "better." They're different tools.

Try this: name which type fits your patience right now. There's no wrong answer.