Case study: why his first number set the whole deal

Case study: why his first number set the whole deal

The anchor = the first price mentioned. It quietly shapes every number that follows.

A creator let brands go first. One offered $400. Everything after — his counter, the final price — orbited that low $400 anchor. He closed at $500.

Next campaign, similar brand, he anchored first: "This campaign runs $1,200." The brand negotiated down to $950 — still nearly double his old result.

Same creator, same audience. The only change was who said the first number.

The lesson: whoever anchors first sets the playing field. Low anchors pull the final price down.

Your move: don't wait to hear their budget. Send your rate first and anchor high but fair.