Spotting tired creative before it drained the budget

Spotting tired creative before it drained the budget

Let's learn to read a warning sign. A toy seller had a winning video for 3 weeks, then sales quietly got pricier.

— Cost per sale crept from $8 to $15 over 5 days, with the same ad.
— First, they checked frequency (frequency = how many times the average person has seen your ad).
— It had climbed to 4.2, meaning people were tired of it.
— Next, they swapped in 3 fresh videos.

Cost per sale fell back to $9 within days.

The lesson: even great ads wear out as people see them again and again.

Try this: watch your frequency, and when it passes about 2.5 to 3, prepare a fresh video. Plan ahead, no panic.