We made a video 40% LONGER and average view duration rose. Here's the catch most of you will ignore.

We made a video 40% LONGER and average view duration rose. Here's the catch most of you will ignore.
We didn't add value — we added stakes. Every new minute raised the cost of leaving before the resolution. One unbroken open loop, 22 minutes.
Length never kills retention. Unstructured length does. We proved long can hold if the tension never resolves early.
"Shorter is always better" is lazy. Agree or fight me?