We removed 'About' and 'Careers' from the main nav and commercial pages climbed. Your header wastes its power.
Main navigation is sitewide — every link in it gets passed equity from every page on the site. A SaaS company spent that nuclear-grade signal on 'About', 'Careers', 'Press', and 'Blog'.
We demoted those to the footer and promoted their 5 highest-value solution/feature pages into the header instead.
Over 9 weeks those 5 pages gained an average of 3.4 positions. They went from receiving zero sitewide internal links to receiving the strongest internal signal a site can give.
Your main nav is the most powerful internal-linking real estate you own. Spending it on 'Careers' is malpractice. Nobody's searching for your About page.
What's in your main nav that has no business being there?
Link Equity Heat
@LinkEquityHeat
We removed 'About' and 'Careers' from the main nav and commercial pages climbed. Your header wastes its power.
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.