Why a narrow lawyer beat a general one
Two lawyers started the same week. Their results show the power of being specific.
1. Lawyer A answered any legal question: divorce, traffic, taxes, anything. 25 answers, 1 published.
2. Lawyer B answered only small-business contract questions. 25 answers, 5 published.
Same effort, five times the wins for the narrow one. Why? Writers want a real specialist, not a jack-of-all-trades. "Contract lawyer for small shops" is easy to trust and easy to quote.
Think of it like a doctor — you'd rather hear about your knee from a knee specialist than a general one.
Being narrow feels scary because it seems like fewer chances. In practice it means more wins, because you stand out as the obvious pick.
Try this today: write down the single narrowest topic you could honestly claim, and answer only those.
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Why a narrow lawyer beat a general one
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