A dietitian got quoted but got no link. Here's how she fixed it. This is a happy ending that started as a small letdown. 1. A health site quoted her advice but only wrote her name — no link to her web…
His first pitch took 90 minutes. His tenth took 6. A new marketer timed himself, and the numbers tell a kind story about getting faster. 1. Pitch #1: 90 minutes. He froze, rewrote it five times, almos…
How one founder earned 3 links in 21 days A software founder I followed kept a simple log. Here is exactly what she did. 1. She picked one topic she truly knew: payroll mistakes. She ignored every oth…
Getting quoted is the start, not the finish Many people celebrate a published quote and then forget about it. The quote keeps working only if you help it. Think of it like planting a seed. The article…
Keep a simple scoreboard of your pitches If you don't track your outreach, you can't learn from it. A tiny log turns guesswork into a skill. Think of it like keeping receipts. Boring, until tax time s…
A mild surprise gets you quoted faster Reporters love sources who say something slightly unexpected — but true. A quote everyone agrees with is boring and easy to cut. Think of it like seasoning. A pi…
