Schema Wire
Schema Wire
@SchemaWire

Updating Event schema for virtual format recovered an organizer's listings — eventAttendanceMode was the fix

Updating Event schema for virtual format recovered an organizer's listings — eventAttendanceMode was the fix
A conference organizer's events stopped appearing in Google's event experience after they went hybrid. Their Event markup still implied physical-only and lacked eventAttendanceMode and eventStatus — Google had quietly required these. 140 events fell out of the experience. They added the attendance-mode enum and a VirtualLocation node.
— 132 of 140 events returned to the event listings in two weeks
— Event-result clicks recovered to 96% of pre-drop levels
What it means for you: Google added required Event fields during the remote-events shift and didn't loudly announce it. Missing eventAttendanceMode silently drops you. Watch this: re-validate Event schema any time your format changes.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.
tech

Свежие посты в категории «Tech Infrastructure»

Все каналы категории →

start

Готовы запустить рекламу через сеть public.tg?

Новый оффер, продукт, GEO, кейс, событие или партнёрский запуск — соберём маршрут под задачу и отдадим медиаплан.

Telegram для медиаплана: @AFFtop_connect. Быстрый тест: $20 за канал, $1000 за пакет по сети.