Surfacing a 'free shipping at $50' progress bar in cart raised average order value 7.3% on a tested catalog.

Surfacing a 'free shipping at $50' progress bar in cart raised average order value 7.3% on a tested catalog.
The bar reframes spend as progress toward a reward, not a cost — a goal-gradient effect.
— No bar ▮▮▮▮ vs progress bar ▮▮▮▮▮ on average order value.
— Caveat: only profitable if your margin covers the subsidized shipping at the threshold — model it before launch.
Make spending feel like winning. Read the number, not the story. [n≈22k carts · 95%]