Hotjar vs Microsoft Clarity: heatmaps found a dead CTA, +19% signups
SaaS pricing page had a 1.4% trial signup rate and nobody knew why. We installed both for 3 weeks.
Microsoft Clarity (Free)
👍 Unlimited recordings + heatmaps free; rage-click detection instantly flagged a fake-looking secondary button stealing clicks
👎 No surveys, no funnels — diagnosis only, thin segmentation
Hotjar ($39/mo Plus, then $99 Business)
👍 On-page surveys revealed users couldn't find the real CTA above the fold
👎 Recording caps on lower tiers; you ration sessions
Clarity found the misclick problem free; Hotjar's survey confirmed the why. We moved the primary CTA up and killed the decoy button — trial signups +19%.
Verdict: Pick Clarity for free diagnostics, add Hotjar when you need surveys and funnels.
Best for: Clarity = anyone, zero budget; Hotjar = teams running structured CRO.
No affiliate link — we just use this stuff.
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Hotjar vs Microsoft Clarity: heatmaps found a dead CTA, +19% signups
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