Unpopular opinion: one swear word outperforms a clean caption.
We dropped a single, well-placed "damn" into the third line of 20 otherwise-buttoned-up B2B posts. Comment volume rose 55% and brand-recall in a follow-up poll nearly doubled. One rough word is a pattern interrupt your audience didn't see coming from a suit.
Polished copy is forgettable copy. Fight me.
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Unpopular opinion: one swear word outperforms a clean caption.
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