Hot take: question hooks are reach poison.
We A/B'd 30 posts: "Want more leads?" openers vs flat declarative claims like "This funnel printed 312 leads." The statement version got 2.3x the reach. A question lets the reader answer "no" and scroll. A claim makes them stop to disagree.
Stop asking permission to be interesting. Just be interesting. Fight me.
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Hot take: question hooks are reach poison.
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