She posted half as often and engagement rose 60%

She posted half as often and engagement rose 60%
Q: "More posts should mean more reach, right? Mine just keeps dropping."

Short answer: not when quantity dilutes quality. A content marketer pushed 7 posts a week, but engagement per post kept sliding — average likes fell from 80 to 30 over a quarter.

The platform was learning her posts were skippable. We cut to 3 strong posts a week, each one she'd actually be proud to pin.

Over the next 90 days her per-post engagement climbed about 60%, and total weekly engagement was higher than at 7 posts — with less work. Fewer, better signals taught the feed to trust her again.

Try this today: cut your next week's posts in half and put all that energy into making the survivors genuinely worth saving.