Three buckets ended her blank-page panic

Three buckets ended her blank-page panic
Q: "I never know what to post, so I post nothing. How do people always have ideas?"

Short answer: they're not inventing each time — they rotate fixed buckets. A PPC specialist stared at a blank screen most days and posted maybe twice a month from sheer dread.

Content pillars are 3-4 recurring themes you cycle through, so "what do I post" becomes "which bucket today." Hers: a teardown of a real ad, a mistake she sees clients make, a quick win anyone can copy.

With the buckets she went from 2 posts a month to 12, because deciding got 10 seconds long instead of an hour.

Try this today: write 3 themes you could post about for a year, then assign your next 6 posts to a bucket each.