CASE FILE: Caching the deal feed cut load time, added 22% more indexed pages

CASE FILE: Caching the deal feed cut load time, added 22% more indexed pages
A coupon site's category pages were rendering merchant feeds live on every request — 2.8s average load. They moved to a 6-hour cached snapshot. Confirmed results: load dropped to 0.7s, and over the next two months Google indexed 22% more of their pages as crawl efficiency improved.
Why it matters: Googlebot has a crawl budget. Slow feed-driven pages eat it, and your fresh deals never get seen.
Sources say mobile conversion rose 14% as a bonus. Speed work paid twice. Developing as they extend caching to merchant logos...