Accepting the first LOI cost one founder $95K versus running a 14-day window.
First offer: $310K, all cash, fast close. Tempting. The founder almost signed.
Instead they set a 14-day deadline and shared a teaser with 40 buyers. Final: three competing LOIs, closed at $405K.
The first offer is a buyer testing whether you know your worth. Speed is their leverage, not a favor.
Sold to the first bidder? Tell me how you knew it was fair.
Sell It Already
@SellItAlready
Accepting the first LOI cost one founder $95K versus running a 14-day window.
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