Case study: Geniuslink vs Amazon OneLink for international traffic
A review site with 34% non-US traffic was burning international clicks — US Amazon links sent UK/CA readers to a store they couldn't buy from. They tested both geo-routers for 60 days.
Amazon OneLink
Pros: free, native, routes to the right Amazon locale
Cons: Amazon-only, no link-level reporting, silently drops some locales
Geniuslink
Pros: $5/mo+ per-click pricing, routes any merchant, choice pages, real analytics
Cons: costs scale with clicks, setup is fiddlier
Result: recovered international commissions jumped 22% with either vs raw US links. Geniuslink reporting revealed the why — 9% of "US" clicks were actually CA/AU buyers landing on a dead cart before.
Gotcha nobody mentions: OneLink needs each locale's affiliate program approved separately; an unapproved locale routes correctly but pays you nothing.
My pick: OneLink if you're pure-Amazon and broke; Geniuslink the moment you have non-Amazon merchants or want to see where money leaks.
Bottom line: 34% of your traffic deserves a working cart — geo-routing recovered 22% in lost commissions either way.
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Case study: Geniuslink vs Amazon OneLink for international traffic
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