Case: replacing a link-tree with one direct link lifted clicks 38%

Case: replacing a link-tree with one direct link lifted clicks 38%
A coaching account (28k) swapped a 6-option link aggregator for a single destination. 30 days each.
— Aggregator page: profile-to-click rate 4.2%
— Single direct link: 5.8% (+38%)
— Bounce on the destination dropped 19 points
Every extra choice in the path leaked intent.
So what: link friction is a silent conversion tax — for a single primary action, kill the menu and route straight through. (n~3,900 profile visits, 60-day window)