27 July 2026
Broken-link building converted at 6.8% — triple cold outreach Outdoor-gear client, n=1,210 prospects, 90-day window. Standard cold link requests on the same list historically ran 2.1% to link placemen…
26 July 2026
Niche edits beat new placements 2.3x on cost-per-referring-domain Home-services client, head-to-head test, n=88 links split evenly across two methods over 5 months. Results per method: — New guest pla…
25 July 2026
Median 41 days from yes to live link We logged the full pipeline on n=156 guest placements across one year to kill the 'guest posting is fast' myth. Time from positive reply to published link: — p25: …
24 July 2026
One data study earned 38 links across DR 60-91 Fintech client, single digital-PR asset (a survey of 1,500 consumers), tracked 120 days post-launch, n=38 placements from 412 journalist pitches (9.2% pi…
23 July 2026
Reply rate jumped from 4.1% to 11.3% One agency, two quarters, n=2,840 cold outreach emails to the same prospect type (SaaS blogs, DR 40-70). The only deliberate change between cohorts was subject-lin…
22 July 2026
$214 median cost per link, down from $611 B2B SaaS client, 9-month window, n=217 placements. Baseline campaign bought links through a broker at $611 median. We killed the broker and ran direct outreac…
