Broken-link building converted at 6.8% — triple cold outreach

Broken-link building converted at 6.8% — triple cold outreach

Outdoor-gear client, n=1,210 prospects, 90-day window. Standard cold link requests on the same list historically ran 2.1% to link placement. Broken-link building (find dead resource, pitch our replacement) hit 6.8%.

Funnel:
— 1,210 broken-link prospects identified
— 19% had a working contact email
— 6.8% of total placed a link
— Median time to live: 22 days (faster than guest's 41)

The lift comes from offering value before asking. But yield collapses without volume: only 230 prospects had reachable contacts, so 82 links required scraping 1,210 dead URLs first.

Small-n on the contact-rate figure; varies wildly by niche.

Broken-link building is a volume game — budget 15 prospects sourced per link placed.