"Saves are the strongest signal — design for saves"
A productivity creator drank this in deep, plastering "save this" on everything. I had him compare his 10 highest-save videos against his 10 highest-share videos.
High-save group: median 18k views. High-share group: median 71k views.
Shares out-distributed saves by ~4x. The "saves are king" gospel didn't survive his own data.
The mechanism: a save is a private act — it predicts nothing about new-viewer behavior. A share is the system's cheapest proof of distribution: someone voluntarily pushed your video to a person outside your cluster, and that person is now a fresh test impression. Shares literally seed new audiences; saves just sit in a folder.
Rank the signals by what they expand: shares first, completion second, saves and likes far behind. Design for the forward, not the bookmark.
The Algo Heretic
@AlgoHeretic
"Saves are the strongest signal — design for saves"
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