An Amazon-Associates-only site sold at 28x. The same content with display ads added would've hit 38x.
Review site, $6K/mo, 100% Amazon commissions. Buyers discount it because Amazon can cut rates overnight — they did in 2020, gutting categories 50%.
A test owner who added Mediavine to a sister site monetized the same traffic at +$2,400/mo and sold the diversified one for $91K more.
Single-program dependency is a multiple tax you volunteer to pay.
Name a monetization stack that deserves a 40x.
Sell It Already
@SellItAlready
An Amazon-Associates-only site sold at 28x. The same content with display ads added would've hit 38x.
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