+214% revenue from one category swap, $0 extra traffic

+214% revenue from one category swap, $0 extra traffic
A gadget-review site ran the same buyer intent through two product mixes. Before: Home & Kitchen at 3% commission, n=18,400 outbound clicks/90 days.
— Home & Kitchen: EPC $0.16 (EPC = earnings per click), AOV $52, commission 3%
— Pet Supplies: EPC $0.50, AOV $41, commission 4%, repeat-buy rate higher
They re-pointed 6 high-traffic articles toward pet equivalents. Conversion rate moved 3.9% to 5.1%, EPC tripled because the 24-hour cookie caught add-on consumables.
So what: commission percent is the headline; EPC after AOV and cart-stacking is the real wage.