I recruited a competitor's unhappy creators. 6 wins.

I recruited a competitor's unhappy creators. 6 wins.

Real talk: a rival brand publicly underpaid creators. People vented.

I mined the drama.

— Searched the rival's brand name + creator complaints
— Found 6 creators posting 'never working with them again'
— All had 5k-12k engaged niche audiences

DM'd: 'We pay net-7 and double their rate.'

All 6 replied. Signed 4. They posted harder out of spite.

Unhappy creators are warm leads. Listen for the venting.⚡