Payout and hold time correlate inside every vertical
The pattern: higher-paying offers in a vertical almost always carry longer holds.
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Finance, low-payout tier hold: ~18 days ▏▏▏▏
Finance, top-payout tier hold: ~44 days ▏▏▏▏▏▏▏▏▏▏
Nutra, low vs high payout hold: 14 vs 33 days ▏▏▏ / ▏▏▏▏▏▏▏
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Sample: 48 offers, payout-vs-hold pairs, rank correlation ~0.6.
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Advertisers fund higher rates by holding longer to absorb reversals before they pay.
Read: a short-hold high-payout offer is the rare outlier worth verifying twice.
Network Vitals
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Payout and hold time correlate inside every vertical
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