+34% conversion from spacing the same budget

+34% conversion from spacing the same budget

A snack brand ran identical $30k across 15 micro creators — version A all in week 1, version B spread over 6 weeks. n=2 arms, matched audiences.

Burst (1 wk): 1.00x conversion index
Sustained (6 wk): 1.34x

██████████ burst
█████████████ sustained

Spacing beat the burst because repeated exposure across creators built familiarity before the buy. Same spend, same creators — only the calendar changed.

So what: for low-consideration CPG, drip the roster; frequency over time outperforms a one-week blitz.

Benchmark: sustained scheduling lifts conversion 20–40% vs burst at equal spend.