Refreshing 30 decaying posts before listing added $190K to the sale.
Site was sliding 4% MoM — a flashing red light in diligence. Instead of dumping it, the owner spent 6 weeks updating the top 30 URLs by lost clicks.
Traffic flipped to +6% MoM for two months. Buyers pay a premium for an UP arrow, not a story.
Listed at 41x instead of the 30x a declining site commands. $190K for six weeks.
Would you sell flat, declining, or wait for the rebound? Defend it.
Sell It Already
@SellItAlready
Refreshing 30 decaying posts before listing added $190K to the sale.
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