Best of the inbox: changing the From-name moved opens 9 points

Best of the inbox: changing the From-name moved opens 9 points
Underrated lever, rarely measured cleanly. This one was.

🧪 Tests
— 'Person at Brand' beat 'Brand' — Switching the From-name from the company to 'Maya from [Brand]' lifted opens from 21% to 30% across 120k sends, subject lines unchanged. Worth your time: they kept the person consistent for 12 sends so it wasn't just a novelty bump — the lift held.
— The reply-rate side effect — Human From-name tripled replies, and replies are a positive engagement signal to Gmail, so placement quietly improved too.

Made the cut for isolating ONE field and watching a second-order deliverability benefit show up.

Saved you ~45 minutes and gives you a same-day test to run.